How to value the knowledge of a company beyond the product.
Macsa ID is an online coding products company that, in addition to printers, sells consumables, services and software.
How to put in value for the customer the company’s capabilities that do not fit in the product, but are transmitted through high-value services and exclusive software.
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Xpecialist defines the business model, Macsa Total Active a Code as a Service (CaaS) program, which allows the company to commercialize not only its products but tocover all the business generated around the partnership.
